engagement initiatives across engagement platforms: A meta-analysis. Journal of the Academy of Marketing Science , 1-25. Blut, M., Wang, C., Wünderlich, N. V., & Brock, C. Understanding anthropomorphism in service [...] A meta-analysis of physical robots, chatbots, and other AI. Journal of the Academy of Marketing Science, 49, 632–658. Evanschitzky, H./Ramaseshan, B./Brady, M. K./Rabbanee, F. K./Brock, C./ Pokorska‐Zare [...] Figura, L.: Customer Experience and Purchase Behavior - An Analysis based on Click-stream and Survey Data, EMAC 2018. Brock, C., Blut, M., & Evanschitzky, H.: Testing the Influence of Inertia on Post-Recovery
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